Beschreibung:
Machine generated contents note: 1.What Happens Here, Stays Here? -- 2.A Harvard Professor Comes to Vegas -- 3.Loyalty -- 4.Casino Data Gathering in Action -- 5.A Celebrity, a Private Eye, and a Hit Man -- 6.Dossiers on (Virtually) Everyone -- 7.Direct Marketing -- 8.Recession -- 9.The Puzzle of Your Identity -- 10.The Hunt for a Mystery Woman -- 11.Thousands of Eyes -- 12.Mugged -- 13.Internet Advertising -- 14.Seeking the Goldilocks Balance -- 15.New Frontiers in Customer Data -- 16.Casino Adventures in Three Cities -- 17.Embracing Outside Data -- 18.The Not-So-Enriching Business of Privacy -- 19.Empowerment
Looks at how Caesar's Entertainment in Las Vegas collects personal data and uses it to cater to their clients' every need, inspiring companies of all kinds to do likewise in order to grow their businesses and stay relevant