Reproduktionsreihe:
Oxford handbooks online. Political Science
Art der Reproduktion:
Online-Ausg.
Reproduktionsnotiz:
Online-Ausg. Online-Ressource
Entstehung:
Anmerkungen:
Beschreibung:
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.