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Medientyp:
Buch
Titel:
The SAGE handbook of persuasion
:
developments in theory and practice
Enthält:
Fundamental issues ; Persuasion in the rhetorical tradition
/ J. Michael Hogan
The effects of message features : content, structure, and style
/ Lijiang Shen & Elizabeth Bigsby
Media influence as persuasion
/ Lance Holbert & John M. Tchernev
Outcomes of persuasion : behavioral, cognitive, and social
/ Nancy Rhodes & David R. Ewoldsen
On being persuaded : some basic distinctions
/ Gerald R. Miller
Theories, perspectives, and traditions ; Discrepancy models of belief change
/ Edward L. Fink & Deborah A. Cai
Functional attitude theory
/ Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews
Reasoned action theory : persuasion as belief-based behavior change
/ Marco Yzer
The elaboration likelihood model
/ Daniel J. O'Keefe
Affect and persuasion
/ James Price Dillard & Kiwan Seo
Reactance theory and persuasion
/ Brian L. Quick, Lijiang Shen, & James Price Dillard
Fear appeals
/ Paul A. Mongeau
Narrative persuasion
/ Rick Busselle & Helena Bilandzic
Inoculation theory
/ Joshua Compton
Supportive and persuasive communication : theoretical intersections
/ Graham D. Bodie
Contexts, settings, and applications ; Political persuasion
/ Richard M. Perloff
Persuasive strategies in health campaigns
/ Charles K. Atkin & Charles T. Salmon
The siren's call : mass media and drug prevention
/ William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro
Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising
/ L. J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey
Persuasion in the legal setting
/ John C. Reinard
Persuading in the small group context
/ Franklin J. Boster
When presumed influence turns real : an indirect route of media influence
/ Ye Sun
How does technology persuade?: theoretical mechanisms for persuasive technologies
/ S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan.