Quinlan, Christina
[VerfasserIn];
Babin, Barry J.
[VerfasserIn];
Carr, Jon
[VerfasserIn];
Griffin, Mitch
[VerfasserIn];
Zikmund, William G.
[VerfasserIn];
Babin, Barry
[VerfasserIn]
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Medientyp:
Buch
Titel:
Business research methods
Enthält:
pt. 1. Introduction. Introducing business research -- Developing research skills -- Understanding research ethics -- Understanding research philosophy -- The role of theory -- pt. 2. Beginning the research process. The literature review -- Quantitative research: an introduction to measurement -- Qualitative research: an introduction -- Research methodology and design -- Understanding populations and sampling -- Writing the research proposal -- pt. 3. Data gathering. Fieldwork -- Using observation -- Using interviews and focus groups -- Surveys and questionnaires -- Attitude measurement -- pt. 4. Dealing with data. Managing data and introducing data analysis -- Analyzing qualitative data -- Analyzing quantitative data -- Completing and presenting the research.