Anmerkungen:
Includes bibliographical references and index
Beschreibung:
"This book provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration, featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world"--
Got Belfast? : Film Tourism and the Re-Imagining of Northern Ireland's Brand Identity / Noel Martin Murray -- Touring Pittsburgh's Glocal Narratives : Leveraging City Brands for Global and Local Audiences / Kasey Clawson Hudak -- Los Angeles : Diversity and Dreams as Brand / Kristen Smirnov, Gabriela Khowploum -- The Intended Image of a Place Brand : A Danish Case Study / Martin Hannibal, Erik S. Rasmussen -- Using Social Media for Participatory City Branding : The Case of cityofizmir, an Instagram Project / Ebru Uzunoglu -- A Brief History of City Branding in Istanbul / Ulke Evrim Uysal -- A Psychological Perspective on City Brand Positioning : The Dimensional Organization of Sensemaking Data / Henrik Gert Larsen, LeAnn G. DeHoff -- Sustainable City Branding : CITTASLOW, The Case of Turkey / Hande Begum Bumin Doyduk, Elif Yolbulan Okan -- Whose City Is It Anyway? : Limits of City Branding in Harare amidst the Storm of Economic Hardships in Zimbabwe / Innocent Chirisa, Elmond Bandauko, Gladys Mandisvika, Aaron Maphosa, Liaison Mukarwi -- Branding Various-Sized Destinations : A Study of Millennial Attitudes / Anders Parment -- Challenges in Promoting Cities Through Culture Within the New Global Economy / Dilek Hocaoglu -- The Role of Local Governments in City Branding / Emel Gonenc Guler -- Promoting America : How do College-Age Millennial Travelers Perceive Terms for Branding the USA? / Lisa T. Fall, Charles A. Lubbers -- Leveraging Sport to Build City Brands : The Case of Cape Town as an Emerging City Brand / Brendon Knott, Janice Hemmonsbey -- Branding Ideas for the Tokyo Olympics 2020 / Erica Liu