• Medientyp: Buch
  • Titel: Influencer marketing for dummies
  • Beteiligte: Sammis, Kirsty [VerfasserIn]; Sammis, Kristy [VerfasserIn]; Lincoln, Cat [VerfasserIn]; Pomponi, Stefania [VerfasserIn]; Ng, Jenny [VerfasserIn]; Gassmann Rodriguez, Edita [VerfasserIn]; Zhou, Judy [VerfasserIn]
  • Erschienen: Hoboken, New Jersey: John Wiley & Sons, Inc, [2016]
  • Erschienen in: For dummies ; a Wiley brand
  • Umfang: xv, 263 Seiten; Diagramme
  • Sprache: Englisch
  • ISBN: 1119114098; 9781119114093
  • Verlags-, Produktions- oder Bestellnummern: Sonstige Nummer: 1W119114090
  • Entstehung:
  • RVK-Notation: DW 4000 : Allgemeines und Deutschland
    QP 650 : Datenverarbeitung im Marketing
  • Schlagwörter: Marketing > Verbraucherverhalten > Beeinflussung
  • Beschreibung: Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand
  • Anmerkungen: Auf dem Umschlag: lean to: find influencers: it's not just a numbers game or a "Who's who" of social media; engage with influencers once you've found them; recognize the best practices of influencer marketing and outreach

Exemplare

(0)
  • Fällig am: 18.04.2024
  • Status: Ausgeliehen, Vormerken möglich