• Medientyp: Buch
  • Titel: Show sold separately : promos, spoilers, and other media paratexts
  • Enthält: Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
  • Beteiligte: Gray, Jonathan [VerfasserIn]
  • Erschienen: New York [u.a.]: New York University Press, c2010
  • Umfang: XI, 247 S.; ill; 24 cm
  • Sprache: Englisch
  • ISBN: 9780814731949; 9780814731956; 0814731945; 0814731953
  • RVK-Notation: AP 35120 : Rundfunk- und Fernsehprogramme
    AP 34450 : Hörfunk/Fernsehen, Werbung und Wirtschaft
    AP 27700 : Innere Gestaltung
  • Schlagwörter: Fernsehen > Werbung
    Film > Marketing > Paratext > Fan > Fortsetzungsfilm > Intertextualität > Product placement
  • Entstehung:
  • Anmerkungen: Includes bibliographical references (p. 223-238) and index
  • Beschreibung: Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts

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