Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty: proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ; Vancouver, BC, Canada, May 26-29, 2004

Medientyp: Buch; Konferenzbericht
Titel: Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ; Vancouver, BC, Canada, May 26-29, 2004
Beteiligte: Spotts, Harlan E. [HerausgeberIn]
Veranstaltung: Academy of Marketing Science
Erschienen: Cham; Heidelberg [u.a.]: Springer, 2015
Erschienen in: Developments in marketing science: proceedings of the Academy of Marketing Science
Ausgabe: Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
Umfang: XXXIII, 349 S.; graph. Darst
Sprache: Englisch
ISBN: 9783319118444; 9783319385747
RVK-Notation: QP 600 : Allgemeines
Schlagwörter: Marketingtheorie ; Wirtschaftslage ; Economics ; Marketing ; Economics/Management Science ; Konferenzschrift
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